Website check
A normal business site — services, gallery, contact.
£290
three to five working days
- All five areas, by hand
- PDF with screenshots
- Findings in the order I’d fix them
- Questions afterwards included
Website check · and online shops
I go through your website by hand, the way a customer would — on a computer and on a phone — and send you a PDF setting out what’s broken, exactly where, and what to do about it. From £290, price and timing agreed before I start.
01 · Who it’s for
The site gets visitors and the phone stays quiet. Usually something in between is putting people off, and it’s rarely the thing you’d guess.
It worked in its day. Since then everyone moved to phones, and half the site now assumes a mouse and a big screen.
You can’t tell whether the money was well spent. A second opinion is cheaper than a second website.
Paying to send people to a site that loses them is the most expensive mistake on this list. Worth checking first.
02 · What I check
Not a score out of a hundred. A list of things that are costing you enquiries, in the order I’d fix them.
Is the phone number tappable on a phone? Does the form actually send, and where does it land? Can somebody tell within seconds whether you cover their area?
Most of your visitors are on one. I check real handset sizes, not a shrunk-down browser window: text you can read, buttons you can hit, nothing sliding sideways off the screen.
How long before there’s something to look at, on a normal connection. Photos are usually the culprit, and usually the easiest thing to fix.
Page titles, headings, what Google is told about you, and whether your business details match what’s on your Google Business Profile.
The things that quietly make people leave: no address, no company details, a copyright notice from four years ago, prices that contradict each other.
03 · One finding
Not a list of general advice. Every finding says where it is, how to see it for yourself, why it costs you work and what to change.
Example of the format
Serious
Where: the contact page, and the footer on every page — on a phone.
How to see it: open the contact page on your own phone and tap the number. Nothing happens. It is plain text, not a link.
Why it matters: this is the last step before somebody rings you, and it is where you are asking them to do the most work — memorise eleven digits, leave your site, and type them into the dialler.
How to fix it: make the number a link that dials
(tel:), and repeat it in the header so it is on every page. A few minutes
for whoever looks after the site.
An example of how a finding is written up — not a finding from any real website.
04 · What you get
Findings in order of what they are costing you — serious, worth fixing, minor. For each one you get:
You will understand it without being technical, and whoever looks after your site will know exactly what to change. One document that works for both.
Read it, then email me anything that is not clear. That is part of it, not an extra.
05 · Price
A normal business site — services, gallery, contact.
£290
three to five working days
Anywhere people can buy — more to go wrong, more to go through.
£590
five to seven working days
06 · How it works
The web address, and anything specific that’s bothering you. Two minutes.
Before I start. If your site is unusually big, I say so then, not afterwards.
By hand, computer and phone, doing what your customers are trying to do.
Findings in order, with screenshots. Ask me anything about it afterwards.
07 · Common questions
Something else? Email me — I answer within 24 hours.
No. Tools give you a score and a list of warnings that mean nothing on their own. I go through the site myself, on a computer and on a phone, trying to do what your customers are trying to do — find your prices, work out if you cover their area, get hold of you. Where it goes wrong, I write down what happened.
Then I’ll tell you that, and you’ll have it in writing that your site is doing its job. It happens. I’d rather say so than invent problems to look busy.
No, and I’d rather you didn’t if you don’t need one. The report is written so your current web person can act on it — every finding says where it is and what to change. If you’d rather I did the work, rebuilding a site starts at £990, but that’s a separate decision.
Usually three to five working days. If it’s urgent, say so and I’ll tell you honestly whether I can fit it in.
The web address. That’s it. If there’s something specific bothering you — “nobody ever fills the form in” — tell me and I’ll look at that first.
Send me the address and I’ll tell you honestly whether a check would find anything. That costs you nothing.
08 · Book a check
Send me the address and anything that is bothering you about the site. You get a price and a date back within 24 hours, and nothing is looked at until you say yes.