Website check · and online shops

The site looks fine. So where is it losing you work?

I go through your website by hand, the way a customer would — on a computer and on a phone — and send you a PDF setting out what’s broken, exactly where, and what to do about it. From £290, price and timing agreed before I start.

  • Price and timing agreed first
  • Nothing to pay up front
  • Nothing on your site is changed

01 · Who it’s for

If any of this sounds familiar

01

People find you, then nothing happens

The site gets visitors and the phone stays quiet. Usually something in between is putting people off, and it’s rarely the thing you’d guess.

02

It was built years ago

It worked in its day. Since then everyone moved to phones, and half the site now assumes a mouse and a big screen.

03

Somebody else built it

You can’t tell whether the money was well spent. A second opinion is cheaper than a second website.

04

You’re about to spend on advertising

Paying to send people to a site that loses them is the most expensive mistake on this list. Worth checking first.

If the site turns out to have nothing seriously wrong with it, you get told that too — and you can stop wondering.

02 · What I check

Five areas, gone through in order

Not a score out of a hundred. A list of things that are costing you enquiries, in the order I’d fix them.

01

Getting hold of you

Is the phone number tappable on a phone? Does the form actually send, and where does it land? Can somebody tell within seconds whether you cover their area?

02

On a phone

Most of your visitors are on one. I check real handset sizes, not a shrunk-down browser window: text you can read, buttons you can hit, nothing sliding sideways off the screen.

03

Speed

How long before there’s something to look at, on a normal connection. Photos are usually the culprit, and usually the easiest thing to fix.

04

Being found

Page titles, headings, what Google is told about you, and whether your business details match what’s on your Google Business Profile.

05

Trust

The things that quietly make people leave: no address, no company details, a copyright notice from four years ago, prices that contradict each other.

03 · One finding

This is what a finding looks like

Not a list of general advice. Every finding says where it is, how to see it for yourself, why it costs you work and what to change.

Example of the format

Serious

The phone number can’t be tapped

Where: the contact page, and the footer on every page — on a phone.

How to see it: open the contact page on your own phone and tap the number. Nothing happens. It is plain text, not a link.

Why it matters: this is the last step before somebody rings you, and it is where you are asking them to do the most work — memorise eleven digits, leave your site, and type them into the dialler.

How to fix it: make the number a link that dials (tel:), and repeat it in the header so it is on every page. A few minutes for whoever looks after the site.

How findings are graded: Seriouscosting you work right now Worth fixingmakes it harder to get in touch Minortidying up

An example of how a finding is written up — not a finding from any real website.

04 · What you get

A PDF you can hand straight to someone

Findings in order of what they are costing you — serious, worth fixing, minor. For each one you get:

  • what it is and how serious it is,
  • exactly where it is — the page and the place on it,
  • how to see it for yourself, step by step,
  • why it costs you work,
  • what to change to fix it,
  • a screenshot, where it is something you can see.
no order is ever completed no form is ever submitted nothing is edited or deleted Your site is left exactly as it was. The check runs against the live site, but nothing on it is changed, and it is done slowly so it does not slow the site down for anyone else.

Written for a human

You will understand it without being technical, and whoever looks after your site will know exactly what to change. One document that works for both.

A question afterwards is free

Read it, then email me anything that is not clear. That is part of it, not an extra.

05 · Price

What it costs

Most sites

Website check

A normal business site — services, gallery, contact.

£290

three to five working days

  • All five areas, by hand
  • PDF with screenshots
  • Findings in the order I’d fix them
  • Questions afterwards included
Book a check

Online shop check

Anywhere people can buy — more to go wrong, more to go through.

£590

five to seven working days

  • Everything in the website check
  • The whole way through checkout, on a phone
  • Delivery, returns and terms as a customer meets them
  • What you’re legally required to show, and whether it’s there
Book a shop check
Price agreed before I start No deposit Nothing to sign afterwards Written so anyone can act on it

06 · How it works

Four steps

  1. 01You send the address

    The web address, and anything specific that’s bothering you. Two minutes.

  2. 02I confirm price and date

    Before I start. If your site is unusually big, I say so then, not afterwards.

  3. 03I go through it

    By hand, computer and phone, doing what your customers are trying to do.

  4. 04You get the PDF

    Findings in order, with screenshots. Ask me anything about it afterwards.

07 · Common questions

What people ask

Something else? Email me — I answer within 24 hours.

Is this just a tool spitting out a report?

No. Tools give you a score and a list of warnings that mean nothing on their own. I go through the site myself, on a computer and on a phone, trying to do what your customers are trying to do — find your prices, work out if you cover their area, get hold of you. Where it goes wrong, I write down what happened.

What if you don’t find anything?

Then I’ll tell you that, and you’ll have it in writing that your site is doing its job. It happens. I’d rather say so than invent problems to look busy.

Do I have to buy a new site afterwards?

No, and I’d rather you didn’t if you don’t need one. The report is written so your current web person can act on it — every finding says where it is and what to change. If you’d rather I did the work, rebuilding a site starts at £990, but that’s a separate decision.

How long does it take?

Usually three to five working days. If it’s urgent, say so and I’ll tell you honestly whether I can fit it in.

What do you need from me?

The web address. That’s it. If there’s something specific bothering you — “nobody ever fills the form in” — tell me and I’ll look at that first.

Not sure it’s worth it?

Send me the address and I’ll tell you honestly whether a check would find anything. That costs you nothing.

Send me the address

08 · Book a check

Book a website check

Send me the address and anything that is bothering you about the site. You get a price and a date back within 24 hours, and nothing is looked at until you say yes.

An email or a phone number is enough — whichever suits you.

What you need

I will use your details only to reply to this. Nothing else. What I do with your data

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